Scalp Quest VR

Virtual reality experience for educating beauty influencers

Client
P&G - SGIC
Agency
Media.Monks
Role
Creative Director
Year
2021
Type
Virtual Reality

How do you make a room full of beauty influencers care about dandruff? Let them feel the itch. As Creative Director at Media.Monks, I led a VR experience for P&G's Singapore Innovation Center that takes you deep into an affected scalp — with haptic feedback simulating the irritation until you find the treatment that stops it.

Objective

To teach influencers and CEOs about dandruff treatments by making them experience the problem, not just hear about it.

Challenge

Dandruff isn't an obviously thrilling subject — least of all for an audience of beauty influencers and executives.

Solution

So we made it visceral: a VR world where users explore the scalp and test treatments through play, with haptics turning the itch into something they could actually feel.

Execution

Interactive gameplay, dynamic graphics, and vibrating controllers held the discomfort in the user's hands until the right treatment brought relief.

Impact

Turning product education into empathy did the work no slide deck could — making the effectiveness of the treatment something the audience felt, and remembered.

Capabilities

  • VR
  • Haptic Feedback
  • Interactive Gameplay

Next project: Convexity Experience