Convexity Experience
Interactive recruitment tool based on company principles
We transformed Convexity's core principles into an interactive WebGL experience, allowing job applicants to explore the company's values through a star constellation interface. This unique recruitment tool served as both a storytelling platform and an engaging filter for potential hires, making the application process more memorable and dynamic.
Objective
To create an interactive digital experience that translates Convexity's company principles into a dynamic, engaging recruitment tool.
Challenge
Recruitment tools are often static and fail to fully convey a company's culture or values. The challenge was to transform Convexity's 13 core principles into an engaging, interactive experience that could attract the right candidates while providing an insightful exploration of the company's ethos.
Solution
As Creative Director, I led the design and development of an immersive WebGL experience that represented each of Convexity's principles as a star in a constellation. Users could explore these principles interactively, allowing them to engage with the company's values in a visually compelling way. This approach allowed Convexity to convey their culture more effectively while serving as a recruitment filter to attract candidates aligned with their ethos.
Execution
We built the experience using WebGL, creating an interactive star constellation interface where each star represented a core principle. Users could click on each star to learn more about the value it represented, with dynamic animations guiding them through the exploration. The platform was designed to be simple yet immersive, allowing applicants to interact directly with the company's values and better understand Convexity's unique work culture. I worked closely with the design and development teams to ensure the experience was intuitive and engaging.
Impact
The Convexity WebGL experience elevated their recruitment process, making it more engaging and reflective of the company's innovative spirit. It attracted candidates who were genuinely interested in the company's values, leading to more meaningful applications and a stronger alignment between potential hires and the company culture.
Client
Convexity
Agency
Media.Monks
Role
Creative Director
Year
2020
Type
Immersive Web
- WebGL
- Interactive Storytelling
- Immersive Web Development
Hey 👋 I'm a Creative Director 🎬, Designer 🎨 and Creative Technologist 🖥️ — your quintessential jack of all trades and master of some. Globetrotting from London 🇬🇧 to Singapore 🇸🇬 and Rotterdam 🇳🇱, I've honed my skills at top agencies like Media.Monks, Subvrsive, B-Reel and AllofUs, crafting creative solutions that resonate globally. Armed with experience in AR 🕶️, a curiosity for VR 🌐 and an ever-growing fascination with AI 🤖, I create immersive experiences across Voice 🔊, 3D 🛠️, immersive web 💻 and experiential design 🎢. I enjoy leading interdisciplinary teams towards bold and interesting outcomes, aiming to produce work that is as delightful as it is effective. Constantly poking at the boundaries of the next possible, I'm excited to explore where both old and new technology might lead us.