Convexity Experience
Interactive recruitment tool based on company principles
- Client
- Convexity
- Agency
- Media.Monks
- Role
- Creative Director
- Year
- 2020
- Type
- Immersive Web
Most job applications are a form. This one was a constellation. We turned Convexity's core principles into an interactive WebGL experience, mapping each value to a star — equal parts storytelling platform and a filter that quietly sorted the right candidates from the rest.
Objective
To turn Convexity's principles into a recruitment experience that actually conveyed what the company was like to work for.
Challenge
Recruitment tools are usually static and say almost nothing about culture. We had to make Convexity's 13 principles into something a candidate would want to explore — and that revealed the company's ethos as they did.
Solution
As Creative Director, I led an immersive WebGL piece that set each principle as a star in a constellation. Exploring the values became the experience — a compelling way to show culture that also acted as a self-selecting filter for aligned candidates.
Execution
Click a star and its value opened up, dynamic animation guiding the way through. Simple but immersive, it let applicants feel what Convexity was really about before they ever applied.
Impact
It lifted the whole recruitment process, drawing in people who genuinely cared about the company's values — and producing more meaningful applications and a stronger fit between hires and culture.
Capabilities
- WebGL
- Interactive Storytelling
- Immersive Web Development
Awards
- FWA of the Day