Tomorrowland

Unlocking interactive experiences through Coca-Cola cans

Client

Coca-Cola

Agency

Subvrsive

Role

Creative Director

Year

2024

Type

Immersive Web

Scan a can, step through a portal. The Tomorrowland Experience turned a Coca-Cola can into the key to three interactive worlds — one where you build your own DJ set, two more that blend music, visuals, and play. The magic of the festival, carried far beyond its gates.

Objective

To bottle a little of Tomorrowland and hand it to a global audience — an immersive, multi-world experience that lived in your pocket.

Challenge

Festival magic is hard to export. Coca-Cola wanted something that resonated with people on the ground in Belgium and music fans everywhere else — rich enough to matter, light enough to open on a phone.

Solution

As Creative Director, I led the design of three distinct worlds, each unlocked by a can. One put you behind the decks, mixing tracks and driving live visuals; the others pulled you into music-led exploration and story. Three reasons to keep playing, all tying you back to the brand and the festival.

Execution

We built it in WebGL with custom audio and visual interfaces. Scan a can, choose a portal — and you're either dropping a beat with real-time visual feedback or wandering somewhere the music leads.

Impact

The experience drew festival-goers and a worldwide audience closer to Coca-Cola, and set a new bar for multi-world interactive work — proof that music, visuals, and story can share one space and still feel effortless.

Capabilities

• WebGL
• Audio Interface
• Interactive Music Creation
• Immersive Storytelling