Live The Journey

Bringing the beauty of the French Alps to grounded travellers

Client

Evian

Agency

Media.Monks

Role

Creative Director

Year

2021

Type

Immersive Web

Travel was off the table, so we brought the Alps to the living room. Live The Journey told the story of Evian's 15-year water purification through WebAR — scan a custom bottle and a hand-drawn 3D world unfolds, vintage travel-poster nostalgia rendered in modern WebGL. A small escape, when nobody could leave the house.

Objective

To launch Evian's limited-edition bottles with an experience that did what the water does — take you somewhere — when actually going anywhere was impossible.

Challenge

Lockdown grounded everyone. Evian wanted to give people the beauty of the French Alps from their kitchen table, tied to a bottle that echoed the slow, timeless journey of the water itself.

Solution

Every custom bottle became a doorway. Scan it, and a unique 3D story carried you up through the Alps. As creative lead, I set the concept and visual direction — marrying organic, hand-drawn brush strokes and travel-poster romance to the precision of AR.

Execution

Built in WebGL and Unity, with line art and watercolour bringing the water's path to life. I directed voiceover in English, Mandarin, and Korean, and the experience rolled out across Singapore, South Korea, Taiwan, and Hong Kong.

Impact

It beat sales targets by 7% and gave grounded travellers a genuine moment of escape. Each bottle, each story, deepened the connection — and the work was recognised with an FWA award.

Capabilities

• WebAR
• 3D Narrative
• Unity
• WebGL

Awards

• FWA of the Day Winner