Decor TV
Transforming televisions into high-end ambient design features
Samsung Decor TV was part of an internal design exploration aimed at reimagining how screens could enhance contemporary interiors. The project focused on transforming televisions into ambient design features that display curated visuals when idle, integrating advanced technology with high-end interior design.
Objective
To prototype and explore future concepts for Samsung, focusing on turning televisions into high-end ambient displays that blend seamlessly into contemporary living spaces.
Challenge
The challenge was to push the boundaries of what a television could be, transforming it from a purely functional device into a design-driven feature that complements modern interiors. We needed to develop a fully working prototype that demonstrated the feasibility of this vision.
Solution
As a Creative Technologist, I co-led the project, focusing on designing and prototyping the entire interface to ensure it was functional and user-friendly. The 'living surface' concept was central to the design, enabling the TV to display ambient visuals when not in use. We collaborated closely with UI/UX designers and developers to create a seamless, fully working prototype of the interface.
Execution
We prototyped the full interface, ensuring every part of the design worked as intended. Users could customise their ambient display with a range of visuals, from abstract art to nature scenes, turning the TV into a part of the room’s aesthetic. I worked closely on the technical aspects, ensuring the interface was fully operational and integrated with the hardware, creating a functional prototype that demonstrated the potential of the concept.
Impact
Though not commercially released, Samsung Decor TV served as a key exploration into how technology could blend with interior design, influencing future product development. The fully working prototype showcased the viability of the concept, contributing to Samsung's long-term vision for integrating technology seamlessly into home environments.
Client
Samsung
Agency
W12 Studios
Role
Creative Technologist
Year
2016
Type
Product Design
- Ambient Display
- UI/UX Design
- Product Design
Hey 👋 I'm a Creative Director 🎬, Designer 🎨 and Creative Technologist 🖥️ — your quintessential jack of all trades and master of some. Globetrotting from London 🇬🇧 to Singapore 🇸🇬 and Rotterdam 🇳🇱, I've honed my skills at top agencies like Media.Monks, Subvrsive, B-Reel and AllofUs, crafting creative solutions that resonate globally. Armed with experience in AR 🕶️, a curiosity for VR 🌐 and an ever-growing fascination with AI 🤖, I create immersive experiences across Voice 🔊, 3D 🛠️, immersive web 💻 and experiential design 🎢. I enjoy leading interdisciplinary teams towards bold and interesting outcomes, aiming to produce work that is as delightful as it is effective. Constantly poking at the boundaries of the next possible, I'm excited to explore where both old and new technology might lead us.