Decor TV

Transforming televisions into high-end ambient design features

Client

Samsung

Agency

W12 Studios

Role

Creative Technologist

Year

2016

Type

Product Design

A television is dead weight the moment it's switched off — a black rectangle on the wall. Decor TV asked what it could be instead: an internal exploration that reimagined the screen as an ambient design feature, showing curated visuals when idle and earning its place in the room.

Objective

To explore future concepts for Samsung that turned the television into a high-end ambient display, at home in a contemporary interior.

Challenge

We wanted to move the TV from functional object to design feature — and to back the idea up with a fully working prototype, not just a mood board.

Solution

As Creative Technologist, I co-led the project around a 'living surface' concept: an interface that let the screen come alive with ambient visuals whenever it wasn't being watched.

Execution

We prototyped the whole interface and wired it to the hardware, letting users dress the screen in anything from abstract art to nature scenes — making the TV part of the room rather than an intrusion on it.

Impact

Though never released commercially, Decor TV was a key exploration into blending technology with interior design, and the working prototype fed directly into Samsung's longer-term thinking about the connected home.

Capabilities

• Ambient Display
• UI/UX Design
• Product Design