Our Planet

Interactive digital platform for environmental education

Client
WWF & Netflix
Agency
B-Reel
Role
Creative Lead
Year
2019
Type
Immersive Web

A documentary ends when the screen goes dark. We didn't want this one to. For the launch of the Emmy-winning Netflix and WWF series 'Our Planet', we built a platform that carried the message past the credits — letting people explore the seven habitats from the series, dig into the science, and pledge their voice for climate justice.

Objective

To turn an audience that watched 'Our Planet' into one that acted on it.

Challenge

Inspiration fades fast once the episode's over. We had to hold onto it — immersing people in the series' environmental challenges and giving them a way to do something, all while sitting seamlessly alongside the Netflix experience.

Solution

I led the platform around the seven habitats from the series. An explorable globe let people travel the world's environmental challenges, and 'Voice for the Planet' gave them a way to pledge their support for climate justice.

Execution

An immersive WebGL experience of interactive storytelling, behind-the-scenes film, infographics, and explorable habitats. Pledges gathered on a living globe, visualising global support — the first platform of its kind to connect directly with Netflix.

Impact

In three weeks it drew over 1.5 million visits, with 110,000 people completing the globe. 'Voice for the Planet' converted at 70% — 50,500 sign-ups and 370,000 clicks through to WWF — helping turn 'Our Planet' from a documentary into a movement.

Capabilities

  • WebGL
  • Interactive Storytelling
  • Data Visualisation
  • UI/UX Design

Awards

  • Webby People's Voice Winner 2020

Live project: https://www.ourplanet.com/

Next project: Design System