Expedium Verse®

Immersive digital platform for medical marketing

Client

Johnson & Johnson Medical

Agency

Media.Monks

Role

Creative Director

Year

2022

Type

Immersive Web

Medical devices have always been sold across a desk. We moved one into 3D and AR. An interactive product page let surgeons explore the Expedium Verse® device in detail — and repositioned Johnson & Johnson as a brand willing to lead, not follow.

Objective

To launch the Expedium Verse® Fenestrated Screw in Japan with a digital experience that engaged surgeons and showed the device's construction and function in a way a brochure never could.

Challenge

Face-to-face detailing was no longer enough to convey what makes an advanced device different. The benefits lived in the engineering — and the engineering needed to be seen, not described.

Solution

We built an interactive 3D product page and AR experience that opened the device up: its construction, its function, its impact on patient mobility — all explorable in the surgeon's own hands.

Execution

Designed for desktop and mobile, it let surgeons rotate, zoom, and pull the device apart virtually — closing the distance between product and professional.

Impact

On-site engagement rose 58%, with surgeons spending an average of five minutes in the AR feature. It deepened understanding of the product and positioned Johnson & Johnson as a genuine innovator, making the case for digital-first medical marketing.

Capabilities

• AR
• 3D Product Page
• Immersive Web Development