Reborn 2.0

A cinematic digital journey through Coca-Cola's sustainability mission

Client

Coca-Cola

Agency

Subvrsive

Role

Creative Director

Year

2025

Type

Immersive Web

Sustainability stories tend to lecture. This one plays. Reborn 2.0 is a digital experience that turns Coca-Cola's path to recycling into something you explore rather than read — a journey through 'second life' products and innovations, told with the fizz of gaming and the polish of cinema.

Objective

To tell Coca-Cola's sustainability story with the same energy as the product — and make people want to lean in, not skim past.

Challenge

ESG messaging has a way of going grey. Coca-Cola wanted to talk about circular design with real passion, and the danger was the usual one: worthy, corporate, easy to ignore.

Solution

So we refused to make a brochure. As Creative Director, I led the vision in partnership between TOAST and Subvrsive under primary agency OpenX, building a playable, story-driven journey through Coca-Cola's 'second life' innovations — sustainability as a world to move through, powered by dynamic gaming visuals.

Execution

I directed the fusion of 3D, film, and real-time gaming into one seamless web experience. Cinematic transitions carry users from one recycled-material innovation to the next, the energy never letting up — but the message underneath always staying clear.

Impact

Reborn 2.0 proved ESG storytelling can carry the charge of a product campaign. By giving recycling the fizz of a game, it turned Coca-Cola's environmental commitments into something people chose to explore — and remembered.

Capabilities

• WebGL
• Gaming
• Storytelling